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THE RÉSEAU DE TRANSPORT MÉTROPOLITAIN MAKES A STOP AT BRANDBOURG
Created from the merger of Agence métropolitaine de transport (AMT) and thirteen municipal and intermunicipal transport entities, the Réseau de transport métropolitain is responsible for operating public bus and commuter train transit services throughout the North and South shores of Montréal.
The RTM has mandated BrandBourg to assist them with the articulation of a unique positioning; an enlightening master brand plan and an inspiring brand story that will contribute to a strong brand deployment for all key stakeholders.
“We’ve selected Brandbourg for its experience and the depth of its strategic talent as well for its participative approach, aiming to rally all key stakeholders around one single brand.”
- Lynne Gagnon, Director, Advertising and brand management