Dr. Oetker | Designing a Solution for Canada

Designing a Solution
for Canada
Dr. Oetker

Dr. Oetker Canada, a market leader in the Canadian food industry, has been pleasing Canadian consumers for decades with innovative, high-quality products. In keeping with their track record of successful food innovations, Dr. Oetker had developed and launched a new alternative crust pizza for international markets and now planned to bring the product to Canada.


BrandBourg was tasked with the challenge of creating a Canadian solution to this copy-heavy, single-language global package design. BrandBourg developed a range of creative options that ultimately led to the final packaging now in Canadian supermarkets.

Packaging design
Brand Identity

“We can always rely on the team at BrandBourg to find solutions to our project mandates. Their team consistently delivers a number of strategically sound and highly creative options for our Marketing team to evaluate and move our business forward with.”


- Peter Macdonald, Executive Head of Marketing, Dr. Oetker Canada