Eers | Well beyond hearing

Well beyond

Founded in 2014, EERS is an award-winning hearing protection & communication company. With SonX, users communicate in noise, without stress and stay protected at all times, while a health and safety administrator can actively monitor the status of their worker’s hearing health.

The team of audio engineers at EERS have developed a top-of-the-line industrial IoT Hearable (Internet of Things) in partnership with CRITIAS, the NSERC-EERS auditory research Chair at ETS University, Canada’s 2nd largest engineering school.

BrandBourg was mandated to define EERS’ brand strategy and positioning.


“BrandBourg’s strategists helped optimize our product positioning and greatly contribute to our storytelling. They helped us rethink our R&D priorities and key selling points.”


- Nick Laperle, EERS’ founder.


Brand Strategy