Where better brands are builtWhere better brands are built
The crucial choice of a brand name
What's a name? A statement of identityRead the article
We’re in the business of building strategic assets.
We believe that brands are strategic levers. They help foster growth, attract customers and talent, increase profitability and contribute to an organization’s long-term success.See more
Senior partner and President
My job is to build a team consisting of talented, experienced people who complement each other, while offering high performance, customized support to each of our clients.
Building an inspiring brand is a corporate project where the journey is just as important as the destination. Our participatory approach fosters dialogue and promotes buy-in throughout the process.
Design is an integral part of strategic positioning. It allows us to give life to ideas and add emotion, a crucial ingredient to creating “love brands” that inspire loyalty.
Perhaps the reason I am so passionate about our business is that solving a package design challenge is like solving a complex puzzle. There’s a perfect balance between communication (promise), recognition (equity) and competitive impact (difference)… and I always love a ...
Vice-President, Strategy and Consulting
I believe that a brand strategy that doesn't include all stakeholders will remain an intellectual exercise. Strategy is only 20% of a project. The other 80% consists of its alignment and execution at the brand's every point of contact.
Vice-President, Creative and Content
Way beyond competitions and the awards and recognition they might bring, we measure the value of our work by the results reported by our clients. Whatever the field of activity, design is a strategic development tool that creates wealth.
Vice-President, strategy and Consulting
A brand strategy isn't just about providing direction for communications. For a product, the brand strategy is also — and perhaps mainly — a tool to develop an innovation and marketing plan that is perfectly aligned with its promise.
Having led creative teams from around the world for several years, I think that Quebec has an extraordinary multidisciplinary talent pool. Creativity here has not finished to take hold on a global scale.
Senior director, strategy and consulting
We provide an objective and participatory approach to minimize the emotional impact on the decision-making process. Emotion should be reserved for the big idea that expresses the brand's DNA.
Director, strategy and consulting
To me, the success of any strategy relies on a keen understanding of the client’s reality, both internal and external. It must also be perfectly aligned with the brand in order to deliver the desired results.
TELUS Health has been working for over 30 years with governmental authorities, health care professionals, benefits providers and other partners in their communities with the aim of leveraging technology to improve the health experience of Canadians.
Shaping the Future of Health CareLearn more Learn more
Following the winds of change that have swept across the Palais des congrès de Montréal since the arrival of its President and CEO, Robert Mercure, in September 2018, the Palais has positioned itself as a veritable “vector of Montreal’s creativity” by building promising partnerships and innovative initiatives.
Reinvent YourselfLearn more Learn more
A passion for doing things right
A passion for people. A passion for brands and organizations. A passion for our trade. And a consuming passion for a good challenge.Discover our services
Interview with Jean Bélanger
Breakfast ICD conference one year later
Although the planned IAS (Institut des administrateurs) 2020 conference on branding was unfortunately cancelle...
Interview with Olivier Laquinte
Quebec-based professional services
Interview with Talsom president Olivier Laquinte, spokesperson and active member of the Regroupement des firme...
The Role of Research
Behind Every Brand, There’s a Story
Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...
Interview with Jean Gaudreault
Innovation at Garant: investing upstream, rather than repairing downstream
In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...