MAIBEC | Beyond Appearances Lies Ingenuity
Maibec is a North American leader and authority in the field of integrated building siding systems. From genuine wood products with a track record of more than 40 years to engineered materials, Maibec offers complete, innovative and complementary solutions that always revolve around a proven, top-quality siding product.
Maibec built its reputation with genuine wood siding. When it decided to expand its offering by introducing a line of engineered siding systems, it approached BrandBourg to develop a brand architecture and a brand story for both the product and the company.
The name Maibec Resistech was coined to showcase the engineering product without devaluing the genuine wood product.
“We are at a turning point in our history and are pleased with the guidance BrandBourg has provided. Their understanding of brand-related issues and of our internal sensibilities has been a precious asset.”
-François Tardif, President