Point G | Blissful indulgences

Point G

Every sweet tooth in Montréal knows about Point G. Since its opening in 2008, it has seduced its clientele with its sophisticated creations and exceptional quality. Of course, it helps that the author of all these delightful bites, pastry chef Julien Reignier, trained under some of France’s greatest chefs. Today, his creations are distributed across 250+ points of sale in Québec and Ontario.

To support this substantial growth, Point G approached BrandBourg to rethink its brand identity, upgrade its image, revamp its look and orchestrate its communications.

Packaging design
Brand Strategy
Brand Identity

“BrandBourg is a key partner in reaching my business goals. Their multidisciplinary team and their executives’ vast experience ensure me of their valuable insight and that they understand my creative madness!”


- Julien Reignier, Chef and Owner