Galbani Professionale

CPG Strategies create B2B success at Lactalis Canada

CPG Strategies create B2B success at Lactalis Canada As part of its ongoing commitment to leadership in the foodservice sector, Lactalis was launching Galbani Lactose-Free Shredded Pizza Mozzarella, a first for the industry. Furthermore, time was of the essence, since Lactalis had competitive intelligence that another major manufacturer was also readying to launch a similar product. Strategy, planning and execution of an effective launch program had to be completed within an unprecedented timeframe if Lactalis were to achieve first-to-market success.