Insights

All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

27/02/2023

The Unsuspected Power of the Brand

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Why care about your brand in a B2B context

The Unsuspected Power of the Brand

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

Limited Editions

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Employer Brand

The labour shortage – What if other people’s happiness at work made you happy too?

Coming out of this pandemic, we’re all well aware of just how much our lives have been shaken up: In the face ...

Branded Content

Content, to bring a brand to life.

Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...

Brand Identity

Evolution or Revolution?

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

Interview with Christian Pichette and Mathieu Ouellet

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

A Conversation With Nicolas Duvernois

The Importance of the Corporate Brand for a Mass-market Product Manufacturer.

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

Branding is the opportunity to transform businesses and brands in a meaningful way

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

Collège Ahuntsic Sports Teams Get New Name and Logo

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Employer branding

The role of the employer brand in retaining and attracting talent

Defining your value proposition and your positioning as an employer in a market that is more competitive than ...
View more articles