27/02/2023
While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...
Employer brand and inclusive writing:
Why care about your brand in a B2B context
While the power of brands is universally recognized in the world of consumer goods and services, it is largely...
Limited Editions
There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...
A Business Model for Working Differently.
Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...
Employer Brand
Coming out of this pandemic, we’re all well aware of just how much our lives have been shaken up: In the face ...
Branded Content
Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...
Brand Identity
Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...
Interview with Christian Pichette and Mathieu Ouellet
BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...
A Conversation With Nicolas Duvernois
In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...
Branding: the perspective of Talia Duchnay
With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...
Interview with Nathalie Vallée
BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...
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