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20/05/2021

New for Spring!

Hostess snacks, already famous for the classic CupCakes, become even more legendary with a new, deliciously fun-to-eat Unicorn cup...
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20/05/2021

New for Spring!

Hostess snacks, already famous for the classic CupCakes, become even more legendary with a new, deliciously fu...

14/02/2021

Lactantia Lives its Values

Lactantia will be supporting families whose lives have been affected by the COVID-19 pandemic by donating two ...

14/02/2021

A new, confident brand image for Fondaction

Under the leadership of its new management team, Fondaction is acquiring a new brand image. Julie Caillau, Dir...

18/11/2020

PRANA Goes Gourmet!

While it took a year to craft a product that met PRANA’s high quality standards, the result is a hickory smoke...

18/11/2020

New Passion Flakie

Following on the heels of its successful Maple-flavour collection, Vachon introduced another innovation: a lim...

11/03/2020

Yann Mooney joins BrandBourg

Yann is an international authority on branding and interactivity. He served as creative director and partner a...
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24/09/2021

A seed-to-fork tracing system allows Above Food to ‘own’ its supply chain

Above Food, a plant-based food and beverage brand from Canada, offers a suite of more than 40 products ranging...

08/03/2021

Palais des congrès de Montréal rebranding reflects evolving vision

It is the culmination of a rigorous process undertaken in fall 2019, after the firm BrandBourg won the tender ...

08/03/2021

Bimbo Canada gives two bread brands one refresh

The CPG co. recently worked with Montreal marketing agency BrandBourg, as well as its AOR Cundari, Sklar Wilto...

08/03/2021

A Brand that Ages Well

For its 130th birthday, Bimbo Canada is making Pom its latest brand to get a masterbrand-focused redesign, alo...
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08/03/2021

Lactalis buys Agropur’s Canadian yogurt business

The yogurt business is being stirred up, as Lactalis Canada is buying Agropur’s Canadian yogurt business....

08/03/2021

The inside story behind Aunt Jemima’s new name

In June, Quaker Oats started looking for a new name for its more than 130-year-old Aunt Jemima breakfast brand...

08/03/2021

An exploration into scalable branding for the digital age

'Responsive logos' is a project that explores how brands might adapt for todays multiple devices and screen re...

11/01/2021

Organizing for the future

Companies that fixate only on profits will lose ground to organizations that create a strong identity that mee...
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