BrandBourg gives a leg up to the Fédération québécoise d’athlétisme.
The mission of the Fédération québécoise d’athlétisme (FQA) is to promote athletics in Quebec, both in schools and as an elite sport.
BrandBourg is proud to have volunteered to help develop the FQA’s 2019-2024 major fundraising campaign. The idea behind the theme of the campaign, “Le sport avec un grand A”(Sports with a capital “A”), is to attract young people to athletics by restoring the prestige of the sport. It builds on the idea of athletics as the foundation of all sporting activities
To reinforce this message, BrandBourg produced a striking visual of a running track in the shape of an “A”, in addition to the fundraising campaign brochure.