Lactantia, known and trusted for its commitment to quality and wholesome goodness, has given consumers another reason why they can rely on the brand to do what is right for Canadians. In an act that truly embodies its ethos, Lactantia will be supporting families whose lives have been affected by the COVID-19 pandemic by donating two per cent of its sales of Lactantia PurFiltre 2% milk to Food Banks of Quebec. The campaign could contribute up to $100,000 and help so many during difficult times, and reassure them that “things are going to be okay.”
“From the moment we presented it, the concept has received unprecedented support internally and incredible endorsement by our trade partners. It speaks volumes about our brand, our company and our people. But best of all, we are helping those in need in our community. Credit goes to Brandbourg for creating the idea that sparked an incredible collaboration between our internal teams and our external agencies. Brandbourg has again demonstrated the value they bring to our true partnership.”
– Vanessa Grekov, National Marketing Director, Lactalis Canada
Specially designed packages of Lactantia PurFiltre 2% milk are destined for grocery shelves in Quebec (where the promotion is running). The promotion is supported in-store as well as with TV, print and digital media.