Following on the heels of its successful Maple-flavour collection, Vachon introduced another innovation: a limited summer edition of its famous Passion Flakie pastries. Launched in Ontario, Quebec and Atlantic Canada in the summer of 2020, with packaging designed by BrandBourg, the collection includes two new tropical flavours: lime and strawberry-banana.

The aim was simple: to create a buzz and a sense of excitement around the brand and the category, while using colourful and enticing packaging and displays to maximize the impact of in-store secondary locations.

The initiative was a resounding success with adults and children, in addition to beating sales targets.

What surprises does Vachon have in store for the summer of 2021?

Following on the heels of its successful Maple-flavour collection, Vachon introduced another innovation: a limited summer edition of its famous Passion Flakie pastries.

Marie-Ève Lepage, Marketing Director, Bimbo Canada

Share to your social media

Twitter LinkedIn Facebook