Founded in Jonquière, Quebec in 1973, SPI has become a Canadian leader in occupational health and safety. The company provides a comprehensive portfolio of services and products to industrial companies, ensuring optimized performance for hundreds of companies across the country.

Whether in the field of safety, fire protection, respiratory or fall protection, or work in confined spaces, or to supply a complete range of workplace equipment and advanced safety products, SPI advises and supports organizations in planning and implementing their occupational health and safety programs.

In order to support its continued growth and meet its labour needs, the company called on our services to update its brand.

True to its holistic approach to branding, BrandBourg suggested that SPI take an in-depth approach allowing it to articulate not only its positioning as an employer, but also the strategic positioning of the SPI brand as a whole.

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