Christian Pichette

Senior partner and President

Roles:
Strategic development and growth

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Christian Pichette

« My job is to build a team consisting of talented, experienced people who complement each other, while offering high performance, customized support to each of our clients. »

Entrepreneur and strategist, Christian’s professional experience at PepsiCo, Johnson & Johnson, Culinar and Provigo, as well as his role as president and senior partner of Pigeon Brands for 12 years, has enabled him to bring a decidedly marketing slant to branding and to become an authority in brand identity and strategy across Canada.

Christian holds a master’s degree in management, with a specialization in marketing, from HEC Montréal (M.Sc.), where he has taught marketing research and consumer behaviour. In 2003, he was the recipient of the prestigious Marketer of the Year  award, B2B category, from the Montreal chapter of the American Marketing Association.

During his career, whether as a consultant or a member of various committees, he has contributed to the development of more than 100 Canadian businesses of all sizes, both B2B and B2C. Passionate and results-driven, Christian makes sure his clients’ marketing vision is at the core of their corporate business strategy. Moreover, his privileged access to a vast network of professionals and businesspeople allows him to have a finger on the pulse of the latest trends and a quick understanding of the key issues faced by organizations.