Bon Matin won the award for best package redesign at the 2019 Global Business Forum, a corporate event held by Grupo Bimbo in Querétaro, Mexico.
Bimbo is the world’s biggest bakery company, with $15B in sales and more than 100 brands in 32 countries. In Canada, Bimbo owns brands such as Dempster’s, Bon Matin, POM, Vachon, Hostess, Sara Lee and many more.
Every year, Grupo Bimbo organizes an internal summit of its senior managers from around the world to discuss the future of the business while sharing the past year’s most outstanding achievements. Bon Matin, which was short-listed in the highly competitive Best Packaging category, won top marks on all key criteria:
The redesigned Bon Matin packaging, which made its debut on Quebec shelves this spring, was the result of a rigorous design process. For more information, see: A New Day Dawning for Bon Matin
“We are very proud of this award because it reflects two of our defining strengths: a collaborative approach and a focus on getting results.”
– Christian Pichette, Senior Partner and President, BrandBourg.
“Rarely does one encounter a company that is so passionate about the growth of its business while being truly committed to the growth and prosperity of its people. It’s a privilege and joy to be working with this team.”
In the photo (left to right): Joseph McCarthy, President, Bimbo Canada Charlie Wilton, Partner, Sklar Wilton & Associates Tania Goecke, Senior Director of Marketing, Bimbo Canada Erin Webber, Director, Sklar Wilton & Associates Christian Pichette, Senior Partner and President, BrandBourg Heather Crees, VP Marketing, Bimbo Canada John Nishida, Managing Partner, BrandBourg
" We are very pleased by this award, which we are sharing with BrandBourg, a key partner for us. Their ability to understand consumers and our core visual assets helped us make great headway with the brand’s performance in Quebec for the first time in many years. The results of the redesign speak for themselves."– Heather Crees, VP Marketing, Bimbo Canada
"The revitalization of the Bon Matin brand and the simultaneous creation of La Mie de l’Artisan generated immediate growth. BrandBourg’s unique research and creative approach helped us determine the right brand strategy and positioning."– Tania Goecke, Senior Director of Marketing, Bimbo Canada