Clearer is better

Beiersdorf Canada, owners of the Nivea brand, solicited our help to rethink its shower cream line’s nomenclature. Intent on ensuring clarity and cohesion, we replaced the whimsical nature of their product names (Happy Time, Cashmere Moments, Diamond Touch) with names that are clearly more descriptive, showcasing the products’ mild and calming attributes, which are associated with the Nivea brand.

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