Dr. Oetker Canada, a market leader in the Canadian food industry, has been pleasing Canadian consumers for decades with innovative, high-quality products. In keeping with their track record of successful food innovations, Dr. Oetker had developed and launched a new alternative crust pizza for international markets and now planned to bring the product to Canada.
BrandBourg was tasked with the challenge of creating a Canadian solution to this copy-heavy, single-language global package design. BrandBourg developed a range of creative options that ultimately led to the final packaging now in Canadian supermarkets.
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