BrandBourg helps Garant reinforce its competitive position in the world of snow removal, gardening and construction tools by performing studies and testing products with targeted clienteles, for the purpose of developing new products that are perfectly in line with residential and industrial users’ needs and expectations.
“By organizing validation sessions adapted to the actual use of our various tools, the BrandBourg team helps us determine consumers’ needs and expectations, which allows us to validate our hypotheses at the very beginning of the innovation process. Their marketing experience enables them to translate learnings acquired through these sessions into business opportunities for Garant, in terms of new product development and marketing.”- Isabelle Dorval, Marketing Director, Garant
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