Brand Identity

Brand identity is the set of tangible and intangible traits that characterize an organization, product or service. It is a representation built upon a graphic charter, a name, a positioning, values and a story. This is how a brand is made recognizable in such a way that it cannot be confused with others.

Ecolopharm

Making a difference for future generations

EcoloPharm is a Quebec manufacturing company specializing in the design and development of eco-friendly packaging for the pharmace...

Collabria

Building a brand based on confidence

Founded in 2015, Collabria had big ambitions to become Canada’s largest credit union credit card issuer. The company onboarded 98%...

Adviso

Shaping the future

Adviso is a strategic firm with over 100 experts who use data as a lever to help companies here and abroad optimize and personaliz...

Atwill-Morin

Unifying the scope of one’s offering

In business for over 50 years, Atwill-Morin is a leader in the fields of masonry, concrete, and structures as well as in the renta...

Lavery

A Human, Self-assured Identity that Breaks the Industry's Codes

Over a century of legal advice to domestic and international organizations has made Lavery Lawyers the leading independent law fir...

Above Food

Going Above

Above Food is a plant-based protein company that cultivates, grows, and distributes nutrient-rich products....

Cycle Capital

Revealing the Dignity of an Engaged Organization

A true pioneer in clean technology investment, Cycle Capital is Canada’s largest private platform for venture capital investment i...

Bimbo Canada

Owning a Message through Package Design

The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among which Bimbo Canada, wi...

Colabor

A strong brand, a key to success in B2B

Colabor, one of the largest food distributors in the country, has been firmly established in Quebec for several decades. ...

Lotus Aroma

Bringing Clarity to Brand Vision and Repositioning for Greater Relevance

Proudly Canadian Made Natural Products, Lotus Aroma offers natural skincare and wellness products, plus a wide range of 100% pure ...

Bimbo Canada

A Classic Package Design Challenge

In order to realize the full potential of the brand, Villaggio’s brand positioning was expanded to encompass a broader message rat...

CellCarta

When a New Identity Acts as a Strong Lever for Merging Companies

CellCarta, a Contract Research Organization Laboratory (CRO) to the biopharmaceutical industry, partners with its clients to addre...

Premier Tech

Building a Stronger, more Cohesive Brand

Premier Tech is a Quebec multinational corporation that operates in the fields of horticulture, agriculture, industrial equipment,...

P’tit Québec

Staying True to its Québec Heritage

P’TIT QUÉBEC® cheese has been a staple in Québécois homes and a trusted partner in bringing families together for over 60 years. ...

The Neuro

A Commitment to Openness

The Neuro is the largest research and clinical care institution dedicated to neuroscience and neurological diseases in Canada, and...

Garant Pro Series

Boosting resonance through brand redesign

Garant is Canada’s largest manufacturer of hand-powered tools and accessories for construction, landscaping, gardening, and snow r...

Ultra Pür

Pushing Innovation to Deliver Growth

With innovation exploding in the milk category that included ultra-filtered products and new foreign (US) competitors, Lactalis re...

Choco Max

For the Love of Chocolate

After over 100 years dedicated to making cookies, snack bars and crackers, Leclerc’s family business has become a true leader in t...

L’association du Barreau canadien

Revitalizing the Brand

An organization bringing together key players in the profession and acting as the official voice of Canada’s legal professionals, ...

Baseball Québec

Catch the best of summer

Despite a decline following the loss of the Expos, baseball is still part of Quebec’s culture and identity....

Garant

Supporting Innovation

Garant is the largest manufacturer and marketer of non-powered landscape and gardening tools, construction tools, striking tools, ...

Cavalia

Unveiling a Poetic Universe

A unique show that combines equestrian prowess with circus arts and multimedia effects, Cavalia has conquered wide audiences aroun...

Cosmodome

Go Beyond

The Cosmodôme is a scientific museum dedicated to stimulating interest in astronautics and space exploration....

Fontaine Santé

Continuing a Success Story

As one of Canada’s key players in the ever-growing hummus, dip and Mediterranean salad market, Fontaine Santé is a flourishing com...

Campus Montréal

Talents with a global reach.

Université de Montréal, Polytechnique Montréal and HEC Montréal chose the BrandBourg team to create and deploy a joint brand for t...

CARIC

Piloting innovation

The Consortium for Aerospace Research and Innovation in Canada (CARIC) is dedicated to promoting collaboration between the various...

NEFF

Enhancing a Master Craftsman's International Brand Image

From Los Angeles to Moscow, New York and Dubai, Neff is synonymous with high-end interior design....

Bio-K

The Wellness Pros

For over 20 years Bio-K+ has been making a difference in the lives of a multitude of consumers. ...

Réseau des massothérapeutes professionnels du Québec

Clarity, Impact and Continuity

Today, with more than 7,200 members, Mon Réseau Plus is the largest association of massage therapists in the province....

MAGIL

Build on a Solid Foundation

A construction firm operating in every sector from commercial to industrial to residential in Canada since 1953, Magil Constructio...

Umanico

Give Meaning. Simplify. Create.

For the past 30 years, MCMR has developed a solid expertise in recruitment, talent scouting and placement in the finance, pharmacy...

Brûlerie St-Denis

New Packaging. Same Quality.

Established in 1985, Brûlerie St.Denis is a Montreal-based, specialty coffee roasting house that guarantees the freshness and qual...

Kosto

Built Strong

SPI is the Canadian leader in occupational health and safety products and services. ...

Radio-Canada

Simplify, Differentiate, Orchestrate

With increasing competition brought about by rapidly developing information technologies and the convergence of platforms, Société...

SAJO

Conquering Commercial Space

For almost 40 years, SAJO has been among the top construction companies in the retail business in America....

Van Houtte

A Passion for Coffee

The story behind the Van Houtte brand starts in Montréal. It’s the story of an immigrant with a passion for coffee. ...

Maibec

Beyond Appearances Lies Ingenuity

Maibec is a North American leader and authority in the field of integrated building siding systems....

Point G

Celebrating Quality

Every sweet tooth in Montréal knows about Point G. Since its opening in 2008, it has seduced its clientele with its sophisticated ...

Our projects

A Natural Evolution

Astro® yogourt, a favourite of Canadian consumers for over 3 decades, has always been made with uncompromising quality to meet exc...

Boiseries Raymond

A Guarantee of Quality and Pride

For over 50 years, Boiseries Raymond, a specialized producer of door, moulding and staircase products, has been assisting families...

Centech

Propel Innovation

Centech (Centre for technological entrepreneurship) is one of the most important tech business incubators in Canada. ...

INGTECH

Controlling Performance

This Quebec start-up offers custom-designed solutions for measuring, correcting and controlling the operational performance of it...

Lactantia

An Authentic Iconic Brand

Lactantia®, a brand loved by Canadians for its passion for all things natural and its commitment to the wholesome goodness of farm...

Quartier de l’innovation

Understand. Create.

Driven by Montréal’s most outstanding creative minds, the project rivals the best international centres dedicated to innovation....

Réseau Sélection

Changing for the better

Pionnière dans son domaine, l’entreprise est aujourd’hui au premier rang au Canada parmi les acteurs privés du secteur des complex...

Bon Matin

A New Day Dawning for Bon Matin

The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among which Bimbo Canada, wi...

UMO

A First for Bimbo Canada

Bimbo Canada, part of the largest bakery company in the world and a global leader in bringing new food ideas and brands to market,...

Technologia

A Brand Makeover to Stand Out Better

Technologia is much more than a training facility. It’s a place that merges “knowing what to do” and “knowing how to be” in order ...

Le Cercle canadien

Combining Continuity and Modernity

Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events featuring a multitude of...

Pom

A Brand That Ages Well

The 130-year history of POM is filled with achievements, including the invention of Canada’s first mechanical dough mixer and the ...

Acceo

High Speed Growth

A leader in e-business solutions in Canada, ACCEO Solutions quickly went from a service company to a product and services company,...

Palais des congrès de Montréal

Reinvent Yourself

Following the winds of change that have swept across the Palais des congrès de Montréal since the arrival of its President and CEO...

Fondaction

True to its values

A pioneer for the past 25 years, Fondaction is the investment fund for all who support the positive transformation of Quebec’s eco...

Broadsign

Light Up the World

Broadsign is the world's leading digital out-of-home signage software company allowing advertisers, agencies and media publishers ...