Roles:
Strategic project management
« Successful brands are true to their essence while mastering the art of reinventing themselves over time. It’s an ongoing dance between what is and what can be. »
Véronique is a brand strategy and communications expert, with a knack for transforming brand potential into lasting change and inspiring new insights.
With a diverse academic background in psychology, marketing and anthropology, and an insatiable sense of curiosity, Véronique excels at decoding cultural trends and identifying business opportunities for organizations.
She has worked at several major communications agencies, including Cossette, Publicis and LG2, as well as working as an independent consultant, where she repositioned brands, created brand identities and managed integrated campaigns. Her expertise spans a wide range of industries where she has proven her capacity to lead large-scale projects, ensuring the business strategy, creativity and results are all aligned. She has worked on B2C and B2B projects with hundreds of clients, including the Port of Montreal, the STM, Montoni Group, Saputo, UQAM, Dans la Rue, Lowe’s Canada, Sun Life and Groupe Morneau.
A dynamic leader who is attentive to client needs, Véronique is committed to creating authentic, captivating brand experiences. She is actively involved in consulting for and coaching teams to ensure strategies have effective and far-reaching effects. Meanwhile, she nurtures her passion for entrepreneurship by working with Montreal startups, sharing her expertise by volunteering as a coach for Quebec Tech.
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