Highlight the difference

With more than 7 million people sharing the same community of interests, and over 47,000 employees and nearly $260 billion in total assets, Desjardins is the largest cooperative financial group in Canada and one of the ten strongest financial institutions in the world.

Desjardins selected BrandBourg as privileged agency partner for the development of its corporate brand strategy within Quebec and outside Quebec as well.

Our team of experts in brand strategy and branding are assisting Desjardins’ teams in updating their corporate positioning to highlight their brand difference in a highly complex and competitive environment.

BrandBourg also takes part in several other projects such as:

  • the architecture of the brand ecosystem
  • the articulation of the positioning for certain key brands
  • the orientation of the brand voice in markets outside Quebec

“ BrandBourg is a trusted partner in strategy consulting who provides guidance and support to our teams on positioning and business development projects. Using a participative approach, they successfully mobilize our teams on this project which is at the heart of our company vision. We rely on their extensive marketing experience and business acumen to give us the perspective and objectivity we need.”

- Marc Brassard, Senior Director, Assembly and Offer Strategies, Marketing and Brand, Desjardins.

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