Baseball Québec invited us to a trip down memory lane, with the Montréal Expos and Gary Carter, when they asked the BrandBourg team to create a communication platform that would put baseball back into the hearts of Quebecers. Despite a decline following the loss of the Expos, baseball is still part of Quebec’s culture and identity. In fact, it seems baseball is making a comeback, judging by the consistent increase in the number of new members, and Baseball Québec’s nomination as Sport Federation of the year in 2012.
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