Master roaster

The story behind the Van Houtte brand starts in Montréal. It’s the story of an immigrant with a passion for coffee. Over the years, Van Houtte® coffee has made its mark as the specialist in the art of roasting and selecting the best coffee beans to offer a wide variety of ingenious blends to fulfil the ever-increasing expectations of its clientele.

Together with our client, Keurig Green Mountain, the owner of the brand, we reworked this master roaster’s identity. We redesigned over 50 packages in all categories and formats, and developed a comprehensive brand guide, including a digital version. This fully interactive guide covers the brand’s various expressions, in order to ensure a coherent brand experience, whether at point of sale, in Van Houtte® cafés, at the office or at home. Each of the brand’s stakeholders is therefore equipped to better understand its essence, its purpose, and all its applications in just a few clicks.

This is one project that showcases all of BrandBourg’s expertise.

“The Van Houtte brand book is a tool that has been perfectly adapted to our reality, as it applies to our product, bistro or coffee service contexts. Thanks to this guide, we are totally in control of our brand and can interact in real time with all stakeholders. It’s so simple and convenient! And above all, useful.”

- Caroline Losson, VP Marketing, Keurig Canada

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