Brand Architecture

Brand architecture is tied to the structure of an organization's brands, products or services portfolio. It defines the role of each brand and associated products / services, and helps customers navigate through the offer. It is an interconnected system tying together the various brands in a clear and logical way; a language to unify all the parts of a whole.

Atwill-Morin

Unifying the scope of one’s offering

In business for over 50 years, Atwill-Morin is a leader in the fields of masonry, concrete, and structures as well as in the renta...

romeo’s gin

Adding Flexibility to a Strong Brand

romeo’s gin, a product from Duvernois Creative Spirits made its debut at the SAQ with the mission to democratize art... and gin! I...

Above Food

Going Above

Above Food is a plant-based protein company that cultivates, grows, and distributes nutrient-rich products....

Cycle Capital

Revealing the Dignity of an Engaged Organization

A true pioneer in clean technology investment, Cycle Capital is Canada’s largest private platform for venture capital investment i...

Colabor

A strong brand, a key to success in B2B

Colabor, one of the largest food distributors in the country, has been firmly established in Quebec for several decades. ...

CellCarta

When a New Identity Acts as a Strong Lever for Merging Companies

CellCarta, a Contract Research Organization Laboratory (CRO) to the biopharmaceutical industry, partners with its clients to addre...

Premier Tech

Building a Stronger, more Cohesive Brand

Premier Tech is a Quebec multinational corporation that operates in the fields of horticulture, agriculture, industrial equipment,...

TELUS Health

Shaping the Future of Health Care

Positioning TELUS Health in a new market...

L’association du Barreau canadien

Revitalizing the Brand

An organization bringing together key players in the profession and acting as the official voice of Canada’s legal professionals, ...

Fontaine Santé

Continuing a Success Story

As one of Canada’s key players in the ever-growing hummus, dip and Mediterranean salad market, Fontaine Santé is a flourishing com...

Campus Montréal

Talents with a global reach.

Université de Montréal, Polytechnique Montréal and HEC Montréal chose the BrandBourg team to create and deploy a joint brand for t...

MAGIL

Build on a Solid Foundation

A construction firm operating in every sector from commercial to industrial to residential in Canada since 1953, Magil Constructio...

Umanico

Give Meaning. Simplify. Create.

For the past 30 years, MCMR has developed a solid expertise in recruitment, talent scouting and placement in the finance, pharmacy...

Radio-Canada

Simplify, Differentiate, Orchestrate

With increasing competition brought about by rapidly developing information technologies and the convergence of platforms, Société...

Van Houtte

A Passion for Coffee

The story behind the Van Houtte brand starts in Montréal. It’s the story of an immigrant with a passion for coffee. ...

Maibec

Beyond Appearances Lies Ingenuity

Maibec is a North American leader and authority in the field of integrated building siding systems....

Our projects

A Natural Evolution

Astro® yogourt, a favourite of Canadian consumers for over 3 decades, has always been made with uncompromising quality to meet exc...

Boiseries Raymond

A Guarantee of Quality and Pride

For over 50 years, Boiseries Raymond, a specialized producer of door, moulding and staircase products, has been assisting families...

Centech

Propel Innovation

Centech (Centre for technological entrepreneurship) is one of the most important tech business incubators in Canada. ...

INGTECH

Controlling Performance

This Quebec start-up offers custom-designed solutions for measuring, correcting and controlling the operational performance of it...

Lactantia

An Authentic Iconic Brand

Lactantia®, a brand loved by Canadians for its passion for all things natural and its commitment to the wholesome goodness of farm...

ÉTS

Legitimate Ambitions

ÉTS (L’École de technologie supérieure) is a true generator of innovation and engineering for Québec’s industry....

Réseau Sélection

Changing for the better

Pionnière dans son domaine, l’entreprise est aujourd’hui au premier rang au Canada parmi les acteurs privés du secteur des complex...

Bon Matin

A New Day Dawning for Bon Matin

The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among which Bimbo Canada, wi...

Pom

A Brand That Ages Well

The 130-year history of POM is filled with achievements, including the invention of Canada’s first mechanical dough mixer and the ...

Acceo

High Speed Growth

A leader in e-business solutions in Canada, ACCEO Solutions quickly went from a service company to a product and services company,...

Palais des congrès de Montréal

Reinvent Yourself

Following the winds of change that have swept across the Palais des congrès de Montréal since the arrival of its President and CEO...

Broadsign

Light Up the World

Broadsign is the world's leading digital out-of-home signage software company allowing advertisers, agencies and media publishers ...