To commemorate its 20 years, Adviso wanted to shine a light on its nature as an independent, visionary agency and take concrete actions to propel its evolution and sustainability. This included appointing new leadership, bringing in new shareholders, consolidating its more comprehensive service offering, making strategic acquisitions and growing its team of experts, now 115 strong.
Adviso entrusted BrandBourg to collaborate on this revitalization, knowing the agency could effectively communicate its new positioning as a 360-degree strategic expertise firm that leverages data to help corporate senior managers optimize and customize customer relationships and experience, from acquisition to loyalty.
To mark its evolution, Adviso needed to express its identity and its vision more clearly. The brand needed to reposition itself to be in line with the changes taking place both inside the company and within the industry as a whole. More of an evolution than a revolution, the new brand strategy, identity, signature and expression are based on three pillars:
Adviso’s new brand promise centres on the reality of businesses that amass too much data, information and input. This makes it difficult for companies, regardless of their area of expertise, to stay on top of the latest developments in the digital world and to separate what is superfluous from what is essential and make informed decisions that will help them succeed. This is where Adviso can truly demonstrate its relevance and added value as a business partner.
Finding and leveraging what really matters
Adviso positions itself as an essential partner when it comes to identifying, analyzing and understanding business realities, anticipating trends, finding critical data, supporting its clients and helping them focus on what really matters – that is, what will make a fundamental difference to them and their customers.
The new brand identity, which employs a sans-serif font and lowercase characters, highlights the accessible, human side of the firm’s experts. Offset by its yellow colour, the letter “O” serves as a visual marker, signifying the singular way in which Adviso views challenges and seeks concrete, relevant solutions for its clients. This yellow circle acts as a graphic element that tells Adviso’s brand story – and calls attention to Adviso’s brand promise: to find and leverage what really matters. This powerful identifier serves to emphasize one or more specific elements within an image full of many, making it the perfect expression of the saying “finding a needle in a haystack.” Versatile, adaptable and easily recognizable, this visual marker set against the otherwise grey, monochrome images becomes a visual leitmotif that is the keystone of the new brand expression. The colour palette developed for Adviso represents the company’s meticulous yet bold nature. Imagery plays an important role in Adviso’s brand universe, telling various aspects of its story and shedding light on the metaphorical dimension of its mission and its corporate culture. Each level features its own characteristics and its own style.
Adviso is now well equipped to effectively communicate its new brand experience in an original and relevant manner, an informative, enlightening undertaking for its clients. This new platform will help set the organization well apart from the competition.
The new brand identity, which employs a sans-serif font and lowercase characters, highlights the accessible, human side of the firm’s experts.
The yellow circle acts as a graphic element that tells Adviso’s brand story – and calls attention to Adviso’s brand promise: to find and leverage what really matters.
“We decided to team up with a trusted branding partner. We are firmly convinced that creativity is a potent lever for performance, and one that demands highly specialized expertise. The experts at BrandBourg were able to transform our mission into a unique platform of expression that will support us as we take on new challenges.”- Elizabeth Henry, CEO
"Evolving the brand of a successful company, which has been growing strongly over the past 20 years, is quite a challenge. BrandBourg’s rebranding allows us to better express what distinguishes Adviso, while highlighting the strengths that have enabled us to reach this level of maturity. BrandBourg’s work brought clarity that will help our team bring the identity to life. Beyond the image, we were looking for depth and sustainability."- Simon Éthier, Executive IT Advisor and Privacy Officer
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