(Re) Positioning

Positioning is the space a brand owns in the hearts and minds of its target audience. It is the result of deliberate actions meant to capture share in a given market and gain a competitive advantage. Repositioning means questioning and reevaluating where your brand sits with target customers compared to the competition.

Ecolopharm

Making a difference for future generations

EcoloPharm is a Quebec manufacturing company specializing in the design and development of eco-friendly packaging for the pharmace...

Mila

Stand out in the AI ecosystem

Mila – Quebec Artificial Intelligence Institute is a flourishing community of over 1,400 people, bringing together researchers and...

Adviso

Shaping the future

Adviso is a strategic firm with over 100 experts who use data as a lever to help companies here and abroad optimize and personaliz...

Lactalis Canada

CPG Strategies create B2B success at Lactalis Canada

As part of its ongoing commitment to leadership in the foodservice sector, Lactalis was launching Galbani Lactose-Free Shredded Pi...

Andrew Peller Limited

Wayne Gretzky Estate: Building On Greatness

The Wayne Gretzky Estates brand is one of the jewels in the portfolio of wines and spirits owned by Andrew Peller Limited (APL). ...

Atwill-Morin

Unifying the scope of one’s offering

In business for over 50 years, Atwill-Morin is a leader in the fields of masonry, concrete, and structures as well as in the renta...

Above Food

Going Above

Above Food is a plant-based protein company that cultivates, grows, and distributes nutrient-rich products....

Lotus Aroma

Bringing Clarity to Brand Vision and Repositioning for Greater Relevance

Proudly Canadian Made Natural Products, Lotus Aroma offers natural skincare and wellness products, plus a wide range of 100% pure ...

CellCarta

When a New Identity Acts as a Strong Lever for Merging Companies

CellCarta, a Contract Research Organization Laboratory (CRO) to the biopharmaceutical industry, partners with its clients to addre...

Premier Tech

Building a Stronger, more Cohesive Brand

Premier Tech is a Quebec multinational corporation that operates in the fields of horticulture, agriculture, industrial equipment,...

TELUS Health

For Mental Health and Well-being

The public health crisis we are experiencing in this pandemic era highlights the enormous pressure placed on those who care for us...

TELUS Health

Shaping the Future of Health Care

Positioning TELUS Health in a new market...

The Neuro

A Commitment to Openness

The Neuro is the largest research and clinical care institution dedicated to neuroscience and neurological diseases in Canada, and...

NorthStar Earth & Space

For the New Space Economy

NorthStar's AI-driven space-based knowledge platform will deliver information for the safety and sustainability of our critical Ea...

Hostess

Hostess: Hot Off the Shelf

Hostess Brands is an American bakery company formed in June 2013. It owns several bakeries in the United States that produce snack...

AQPP

Pharmacists are Part of the Equation

More than a million consultations are conducted in pharmacies each week, making the pharmacist one of the most available and appre...

Cavalia

Unveiling a Poetic Universe

A unique show that combines equestrian prowess with circus arts and multimedia effects, Cavalia has conquered wide audiences aroun...

Fontaine Santé

Continuing a Success Story

As one of Canada’s key players in the ever-growing hummus, dip and Mediterranean salad market, Fontaine Santé is a flourishing com...

Réseau des massothérapeutes professionnels du Québec

Clarity, Impact and Continuity

Today, with more than 7,200 members, Mon Réseau Plus is the largest association of massage therapists in the province....

MAGIL

Build on a Solid Foundation

A construction firm operating in every sector from commercial to industrial to residential in Canada since 1953, Magil Constructio...

Umanico

Give Meaning. Simplify. Create.

For the past 30 years, MCMR has developed a solid expertise in recruitment, talent scouting and placement in the finance, pharmacy...

Radio-Canada

Simplify, Differentiate, Orchestrate

With increasing competition brought about by rapidly developing information technologies and the convergence of platforms, Société...

Maibec

Beyond Appearances Lies Ingenuity

Maibec is a North American leader and authority in the field of integrated building siding systems....

Our projects

A Natural Evolution

Astro® yogourt, a favourite of Canadian consumers for over 3 decades, has always been made with uncompromising quality to meet exc...

Boiseries Raymond

A Guarantee of Quality and Pride

For over 50 years, Boiseries Raymond, a specialized producer of door, moulding and staircase products, has been assisting families...

INGTECH

Controlling Performance

This Quebec start-up offers custom-designed solutions for measuring, correcting and controlling the operational performance of it...

Quartier de l’innovation

Understand. Create.

Driven by Montréal’s most outstanding creative minds, the project rivals the best international centres dedicated to innovation....

Réseau Sélection

Changing for the better

Pionnière dans son domaine, l’entreprise est aujourd’hui au premier rang au Canada parmi les acteurs privés du secteur des complex...

Exo

Mobilize. Define. Guide.

Exo is borned from the fusion of the Agence métropolitaine de transport (AMT) and thirteen municipal and intermunicipal transport ...

Bon Matin

A New Day Dawning for Bon Matin

The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among which Bimbo Canada, wi...

UMO

A First for Bimbo Canada

Bimbo Canada, part of the largest bakery company in the world and a global leader in bringing new food ideas and brands to market,...

Acceo

High Speed Growth

A leader in e-business solutions in Canada, ACCEO Solutions quickly went from a service company to a product and services company,...

Palais des congrès de Montréal

Reinvent Yourself

Following the winds of change that have swept across the Palais des congrès de Montréal since the arrival of its President and CEO...

Broadsign

Light Up the World

Broadsign is the world's leading digital out-of-home signage software company allowing advertisers, agencies and media publishers ...