Université de Montréal, Polytechnique Montréal and HEC Montréal chose the BrandBourg team to create and deploy a joint brand for their current major fundraising campaign.
In addition to developing the new brand’s positioning, its name and logotype, our team created the brand’s signature, Talents with a global reach. This refers to Campus Montréal’s international scope, as well as to its commitment to students and sustainable development.