« To me, the success of any strategy relies on a keen understanding of the client’s reality, both internal and external. It must also be perfectly aligned with the brand in order to deliver the desired results. »
Holding a Master’s degree in marketing and a certificate in law, Élise has over 15 years of experience in marketing, sales, brand management and project management.
After starting out at Publicis, she then spent time client-side at L’Oréal and Prestilux occupying roles such as Category manager, Marketing Specialist and Brand Manager. Her interest in local industry led her to join Dairy Farmers of Canada as a business development project manager, a role in which she participated in negotiating and deploying Canada-wide partnership programs, as well as in executing various communication campaigns and marketing activations.
Experience on both the client and consultant sides affords Élise a holistic view and the ability to navigate between strategy and tactics with a complete understanding of the various issues and challenges that clients face.
In close collaboration with her clients, she develops solutions that are effective, pragmatic and perfectly aligned with their business reality.
Élise has been with BrandBourg since the very beginning and has worked on many strategic mandates, encompassing brand identity, positioning, project management and campaign deployment for B2B and B2C clients such as Premier Tech, Palais des congrès de Montréal, the AQPP, the Canadian Club, Dermolab, Garant, the Canadian Bar Associationand numerous others.
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