A passion for doing things right

We listen, learn and generate deep insights

  • Review trends
  • Gauge brand relevance and appreciation
  • Evaluate customer and employee experiences
  • Conduct audits
  • Integrate learnings

We transform insights into strategy

  • Express mission, vision and values in a way that inspires
  • Pinpoint desired brand / corporate positioning
  • Articulate brand DNA

We create strong brand identities

  • Create inspiring brand names or signatures
  • Create insightful and memorable visual identities
  • Articulate brand voice and key messages
  • Create compelling branded content and campaigns

We help organizations bring their brands to life

  • Provide useful tools for implementation
  • Support the creation of a strong culture manifesto and it’s implementation
  • Organize co-creation workshops
  • Provide ongoing coaching and support throughout the implementation process

We don’t leave anything to chance

  • Provide guidance on research methodologies and performance indicators
  • Gauge the resonance of the brand’s promise with customers and employees
  • Assess the relevance of visual stimuli depicting strategic and graphic elements of the brand

We make sure that all your projects—whether strategic or creative, or both—are managed smoothly and efficiently.

We adapt our approach to your needs and context, whether you have your own creative department or do business with external collaborators.

Internal creative department:

Getting buy-in and mobilizing employees is essential to the success of any project. Our Design Sprint and Design Thinking workshops are powerful tools for employee buy-in and training.

External partners:

In working with your partners, we represent your interests and take this role very seriously. Our approach is neutral; your partners are our partners. We develop all our tools for optimal performance to ensure the success of your projects.

Our network of partners:

Our extensive network allows us to provide you with 360° solutions. All our trusted partners have recognized expertise in their fields and share our high standards of excellence.

Our guiding principles for turning brands into levers of growth vary based on the type of brand.

Corporate brands:

  1. Consider branding as a company-wide project for which internal buy-in is a key success factor
  2. Craft your customer and employee promise with care
  3. Confirm how your brand is perceived and recognized by key stakeholders
  4. Make sure you deliver on your promise before communicating it
  5. Ensure that your brand stays relevant and up to date

Product brands:

  1. Consider packaging as the most important vehicle for communication and consumer research as a key success factor
  2. Craft your customer promise with care
  3. Confirm how your brand is perceived and recognized by key stakeholders
  4. Validate whether your packaging platform delivers shelf impact and facilitates navigation through your product offering
  5. Bring your brand promise to life with an innovation and brand extension plan
  6. Ensure that your brand image and product offering remain relevant and up to date