A construction firm operating in every sector from commercial to industrial to residential in Canada since 1953, Magil Construction consolidates its activities under one brand. Acquired in 2009 by the French company Fayolle, a key player in the building sector in France, the group accelerated its growth through the acquisitions of McKay-Cocker Construction in 2010 and Alta Construction in 2013.
In order to assert its presence more authoritatively in the various Canadian markets, the company called on BrandBourg to reorganize its brand architecture, its visual identity and guide them through the transition stages.
The new identity created by BrandBourg is simple, strong and integrates the distinctive signature color of McKay-Cocker to ensure continuity in the change. The dynamic use of “the square” adds flexibility, modernity and dynamism to the company image.
“BrandBourg helped us create solid foundations for the future. They helped us in an objective way in the analysis of the various brand architecture options and they guided us through the decision-making and transition process. We are proud that all our entities are now gathered under only one solid and modern brand.”- John Marcovecchio, President, Magil Construction
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