A classic revisited

For over 50 years, Boiseries Raymond, a specialized producer of door, moulding and staircase products, has been assisting families and contractors with ideal solutions to their construction and home improvement projects.

Boiseries Raymond has chosen to entrust BrandBourg’s team with the re-evaluation of its strategy and brand identity and with the stewardship of deploying applications to all contact points.

Our intervention covers:

  • Brand strategy definition and brand portfolio management
  • Creation of brand identity system (logo, nomenclature system)
  • Creation of brand image and its visual expression
  • Creation and development of communication pieces, promotional tools, signage, uniforms and truck fleet body kits

In addition to defining the strategic and identity framework, BrandBourg also intervenes in serving the brand through client experience definition, with the development of a new Shop within a Shop store concept, to be rolled-out in conjunction with various key partners.

The new brand identity brings the expertise and know-how of Boiseries Raymond to light whilst maintaining its classic personality and reputation for quality and tradition.

“With BrandBourg, we are supported on both the strategic and creative vision of the brand. We have access to senior advisors, which makes the process very reassuring and mobilising for the entire team. In the end, our brand reflects our long term vision, perfectly synchronized with our business strategy.”

- Joël Roussin, President, Boiseries Raymond

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