Controlling Performance

This Quebec start-up offers custom-designed solutions for measuring, correcting  and controlling the operational performance of its clients’ vehicle fleets through the use of innovative software.

INGTECH approached BrandBourg through Innocentre, our collaborator, looking for support and guidance in developing a clear positioning in the market, optimizing its brand architecture and developing its key messages.

BrandBourg was asked to develop a strategy to rapidly bring INGTECH’s technology to market with a brand strategy and a visual identity that would reflect the emotional and functional benefits of the product for various stakeholders. The new brand strategy, featuring the tagline “Putting you in the driver’s seat,” tells the clientsthey can take control of their fleets thanks to INGTECH’s new solutions. As for the visual identity, BrandBourg developed a visual language geared toward the various clients within the industry as well as the end user.