With increasing competition brought about by rapidly developing information technologies and the convergence of platforms, Société Radio-Canada decided to avail itself of a new and improved visual platform that would better express its numerous personas.
BrandBourg performed an extensive review of the brand’s graphic vocabulary for each of its networks in order to develop a common thread that would still leave space for each one’s singular character. This allowed for a stronger connection between the brand and some very popular initiatives and services, which Canadian audiences didn’t necessarily associate with SRC.
“The new look of our TV, radio and Internet networks is the result of exceptional team work, which we achieved thanks to the complementary talent of BrandBourg’s team. Their creativity, commitment and enthusiasm were outstanding during all phases of the project.”- Guylaine Bergeron, General Manager, Communications and Brand Image, Radio-Canada
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