Practice lead, Brand Strategy / Innovation (CPG)
« A brand strategy isn't just about providing direction for communications. For a product, the brand strategy is also — and perhaps mainly — a tool to develop an innovation and marketing plan that is perfectly aligned with its promise. »
Julie is a recognized branding expert specializing in consumer goods and mass-market retail. She excels in managing brand portfolios and in innovation.
Over the course of her career, Julie has held several leadership positions in marketing at such renowned companies as Culinar, Saputo and Keurig, serving as Senior Director, Beverage Marketing at the latter prior to joining BrandBourg. Throughout her career, she has helmed a number of marketing and innovation (R&D) teams, deftly balancing strategic, creative and executional imperatives.
Having also worked as a strategy and marketing consultant for a number of US companies, Julie has acquired extensive expertise in B2C and B2B project management.
With her strong analytical skills, she knows how to cut through to what’s essential and express it accurately. Thanks to an enviable combination of business acumen and creativity, she has seized business opportunities and launched several new products.
At BrandBourg, Julie heads up innovation and outsourcing services for the manufacturing sector nationwide. In this role, she contributes to the success of clients such as the Bimbo Group (Vachon, Sara Lee, Hostess, Bon Matin, POM, etc.), Beiersdorf, Groupe Leclerc, Norbec, Lactalis, St-Hubert, Lotus Aroma, and many more.
View more relevant articles
13 Feb 2021
A New Day Dawning for Bon Matin
The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among wh...
14 Feb 2021
Hostess: Hot Off the Shelf
Hostess Brands is an American bakery company formed in June 2013. It owns several bakeries in the United State...