« A brand strategy isn't just about providing direction for communications. For a product, the brand strategy is also — and perhaps mainly — a tool to develop an innovation and marketing plan that is perfectly aligned with its promise. »
Analyst, brand manager, director of innovation, senior director of marketing and innovation… Julie wears many hats. She honed her skills with such well-known companies as Culinar, Saputo and Nielsen. Before joining the BrandBourg team, she served as Senior Director, Beverage Marketing at Keurig, and was also a strategy and marketing consultant for a number of US companies.
Over the years, Julie has developed exceptional expertise in B2C and B2B project management. Discerning and analytical, she focuses on what is essential and is able to express it with precision and accuracy. Her business acumen and creativity have enabled her to seize business opportunities and successfully launch several new products.
At BrandBourg, Julie is in charge of brand alignment as well as innovation for the manufacturing sector across the country. She contributes to the success of clients such as Grupo Bimbo, Beiersdorf, Groupe Leclerc, Norbec, Parmalat and many others.
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