Back Bimbo Canada
Bimbo Canada is the leading producer and distributor of packaged fresh bread and bakery products
Owning a Message through Package Design
Owning a Message through Package Design The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among which Bimbo Canada, with its flagship Bon Matin line, is the undisputed leader.
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A Classic Package Design Challenge
A Classic Package Design Challenge In order to realize the full potential of the brand, Villaggio’s brand positioning was expanded to encompass a broader message rather than being narrowly defined as Italian-inspired bread, prompting the need for a brand refresh and package redesign.
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A New Day Dawning for Bon Matin
A New Day Dawning for Bon Matin The health bread category is an ultra-competitive space, one that’s dominated by a handful of brands, among which Bimbo Canada, with its flagship Bon Matin line, is the undisputed leader.
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A First for Bimbo Canada
A First for Bimbo Canada Bimbo Canada, part of the largest bakery company in the world and a global leader in bringing new food ideas and brands to market, recognized an opportunity amongst the culturally diverse Canadian population for authentic, Japanese inspired bakery products.
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A Brand That Ages Well
A Brand That Ages Well The 130-year history of POM is filled with achievements, including the invention of Canada’s first mechanical dough mixer and the world’s first travelling baking oven, installed in 1909.
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Hostess: Hot Off the Shelf
Hostess: Hot Off the Shelf Hostess Brands is an American bakery company formed in June 2013. It owns several bakeries in the United States that produce snack cakes under the Hostess and Dolly Madison brand names.
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Product Mash-ups: Calling on Consumers to Innovate
Product Mash-ups: Calling on Consumers to Innovate Vachon® is an iconic brand of small cakes that have been enjoyed for over 100 years in Canada, especially in Quebec. As part of Bimbo Canada, Vachon® has never stopped innovating, reinventing itself and surprising generations of consumers with new cakes, collections and flavours.
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