News | Where better brands are built
LECLERC GROUP OPTS FOR BRANDBOURG
Since 1905, Leclerc has been providing Canadian consumers with cookies, granola bars and crackers that are both tasty and of excellent quality. Its products meet the taste and quality expectations of a discerning clientele, concerned about its eating habits and who sometimes like to indulge. BrandBourg is proud to have Leclerc Group as one of its new clients, working with their team as a strategic partner in marketing, innovation and branding.
“We greatly appreciate BrandBourg’s contribution in the strategic evolution of our brands. It is simple and efficient to work with them. They really understand our challenges and business reality.”
- Laurent-Xavier Gilbert, Vice President, Innovation and Marketing
THE QUARTIER DE L’INNOVATION SELECTS BRANDBOURG TO LEAD THEIR STRATEGIC PLAN
The Quartier de L’Innovation de Montréal (QI) has selected BrandBourg to lead their strategic planning effort which aims to propel the organization to new heights.
The QI, a world class experimental laboratory, supported by all levels of government and partnered with organizations such as RBC, BMO, Desjardins, McGill, Deloitte and Videotron, brings together research, education, innovation and entrepreneurship into one community to create and build major initiatives.
BrandBourg had the privilege of leading QI and its stakeholders through the creative process and positioning of their new brand. That successful partnership is reaffirmed with QI’s continuing collaboration with BrandBourg.
“BrandBourg is a brand agency that differentiates itself with the quality of its strategic thinking and insight from its associates. It contributed in supporting a dream that is now a true Montreal-based reality.”
- Damien Silès, General Manager, Quartier de l’innovation
MEDICUS CHOOSES BRANDBOURG’S EXPERTISE
BrandBourg is proud to count Group Medicus, Québec’s leading provider of orthotics, compression, mobility and homecare equipment since 1957, as one of its new clients.
Group Medicus, today’s leading private employer of Orthotics & Prosthetics graduates in Québec, includes several companies such as Savard, Oxybec and Adaptel.
BrandBourg will guide them through the development of their new brand platform.
“Based on our specific expertise needs in brand portfolio management, positioning strategy and identity, BrandBourg appeared to us as a natural and reassuring choice.'”
- Pierre Coutu, Marketing Director
INTERNATIONAL RECOGNITION FOR PIERRE LÉONARD
On the occasion of The World Design Summit hosted in Montreal, Pierre Léonard, CP Creative Director at BrandBourg, receives the International Council of Design Achievement Award for his outstanding contribution to the practice, education and promotion of design.
The Council is a global association that represents the international voice of design and advocates for its role as an agent for progressive change in the best interests of humanity and the environment.
A strategic thinker and great communicator, Pierre is Canada’s key player in brand identity and brand experience challenges. From Bell Canada to the Cirque du Soleil and the Quartier de l’innovation, through Air Canada, Radio-Canada and Desjardins, his contribution to elevating the role branding and design played in the cultural, social and economic development of Quebec and Canada is unique.
Convinced that creativity combined with talented professionals enhances brand relevancy and performance, Pierre has always been a strong proponent of a multi-disciplinary approach. This philosophy brought him to co-found BrandBourg, where marketing, branding and design expertise meet to the benefit of brands.
“BrandBourg is extremely proud to count one of the best strategists and brand identity specialists in Canada, now internationally renowned, as one of our own. Every day, Pierre demonstrates that design is beyond a simple style or aesthetic exercise and that it takes its vital place in a well thought brand strategy.”
WORLD LEADER CHOOSES BRANDBOURG
The world’s leading digital out-of-home signage software company knows something about the power of brands. After all, its software powers over 120,000 displays at the most prestigious locations across the globe. So when BroadSign decided to capitalize on stronger branding solutions it knew exactly who to partner with.
“BrandBourg’s incredibly talented team is partnering with our marketing and creative team to help build our brand strategy and identity. We’re excited about working with BrandBourg through this exciting period of our growth.’’
- Liseanne Gillham, VP Marketing, BroadSign
THE RÉSEAU DE TRANSPORT MÉTROPOLITAIN MAKES A STOP AT BRANDBOURG
Created from the merger of Agence métropolitaine de transport (AMT) and thirteen municipal and intermunicipal transport entities, the Réseau de transport métropolitain is responsible for operating public bus and commuter train transit services throughout the North and South shores of Montréal.
The RTM has mandated BrandBourg to assist them with the articulation of a unique positioning; an enlightening master brand plan and an inspiring brand story that will contribute to a strong brand deployment for all key stakeholders.
“We’ve selected Brandbourg for its experience and the depth of its strategic talent as well for its participative approach, aiming to rally all key stakeholders around one single brand.”
- Lynne Gagnon, Director, Advertising and brand management
BRANDBOURG TEAM RISES TO THE CHALLENGE
Norbec Inc. is a leader in the construction of cold rooms and architectural panels and the only manufacturer in North America. It recently selected BrandBourg as its strategic agency whose mandate is to assist the business in all areas of marketing, innovation and branding strategy.
“BrandBourg’s deep knowledge and experience in B2B marketing along with its individualized approach were decisive attributes when we were looking for a partner to support and develop our marketing department.”
- Jan Lembregts, President Norbec Inc.
Since the beginning of the year, our offices have been buzzing with the arrival of numerous new clients who have entrusted BrandBourg with their brands. Our new clients come in various shapes and sizes, and are active in markets ranging from Montréal to the international scene.
Téo Taxi shook up the taxi industry in Montréal with its fleet of electric cars that use the latest connective technologies and with its high quality, courteous service.
R3D Conseil provides its support to companies in implementing electronic business solutions and managing IT investment projects. It has offices in Canada, the U.S. and Europe.
Chocolats Favoris is a unique chocolate shop concept that started in Lévis (Québec) and has spread across the nation. The company is poised to expand to the international market.
Eers is a Montréal-based business preparing the launch of an innovative hearing protection system for the workplace, allowing workers to communicate via radio waves.
Boiseries Raymond is one of the main suppliers of finishing materials, doors and staircases in Québec's construction and renovation market.
Classic Woodwork offers premium woodworking services across North America and Europe.
GRAND OPENING OF OUR TORONTO OFFICE
2017 marks the opening of our Toronto branch, headed by the newest member of our team, John Nishida. John is a seasoned marketer and brand builder who, in addition to leading BrandBourg's Toronto-based team, is co-president of our agency in charge of our consumer products division.
BrandBourg already provides its services to Parmalat Canada and the LCBO, two major players in the Toronto market. We are thrilled to serve this vast market from our new address, which is meant to help accelerate our growth and deploy an all-inclusive approach across the Canadian market.
A NEW EMPLOYER BRANDING TEAM
We're happy to announce the addition of Newton to BrandBourg's offering. Newton is a multidisciplinary team of professionals specializing in employer branding. This dynamic group allows BrandBourg to cover a brand's every need — branding, marketing, communications and now employee experience and corporate culture.
This comprehensive approach has become crucial, especially the tech industries where competition to attract and retail the best talent is a constant challenge. It also is a key factor in the services industry, where the employee is the brand's first ambassador.
Florian Pradon is Newton's co-founder and director of employee experience at BrandBourg.
Fall has been particularly active at BrandBourg, we are thrilled to work with Maibec, the North American authority in wood based exterior siding; and Magil Construction, ranked among the top ten builders in the country.
NEW BRAND IMAGE
BrandBourg reworked the Van Houtte brand’s positioning and the overall identity of this Master Roaster. The agency has also revamped close to fifty packaging designs in various categories and formats. For this endeavour, BrandBourg developed a comprehensive, fully interactive digital brand book, which everyone involved with the brand in the company’s various divisions will be able to use to better understand the brand’s essence, its reason for being and all its applications with just a few clicks.
Having developed the organization's brand strategy, BrandBourg accompanied the TOHU in the implementation of its subscription campaign and promotion of its 2016-2017 program.
The agency illustrated the TOHU's eight major shows of the season through posters and visual themes, and created the campaign's promotional materials including, among other artfully executed pieces, a brochure and videos.
NEWTON: OUR NEW AGENCY
The official launch of Newton was held May 18, 2016 at the SAT (Société des arts technologiques à Montréal). Over 200 guests from the fields of human resources, marketing and communications mingled and shared this historic moment.
Co-founded by BrandBourg Marketing and Design and Sourcinc, Newton is a multidisciplinary team of seasoned professionals whose expertise complement one another to create a powerful partnership combining human resources and the driving force of branding, marketing and communication.
Specializing in electronic business transactions, ACCEO Solutions is a leader in business, accounting and banking solutions, in SAAS and in cloud computing solutions.
BrandBourg has provided its support to ACCEO for the deployment of its offer and to clarify its brand architecture and its marketing. For this purpose, BrandBourg’s three partners are working as trainers with ACCEO’s internal teams.
The Chambre des notaires du Québec has mandated BrandBourg to consider their brand strategy, positioning and communications.
The Chambre's mission is to ensure the public's protection by promoting the preventative practice of law that fulfill the public's needs, and by making the justice system accessible to all.
The Montréal Cirque Festival, a TOHU event, has been giving goose bumps to Montréal audiences for over ten summers now.
BrandBourg designed the festival's 2016 annual campaign aimed at leveraging the public's enthusiasm to further establish the festival's strong positioning.
BrandBourg developed the École de technologie supérieure's massive fundraising campaign, with the objective of raising 40 million dollars over the next five years.
BrandBourg revamped the brand identity for Point G, the epicurean boutique on Mont-Royal Avenue in Montréal, established by renowned pastry chef Julien Reigner.
Epiderma, a leader in the field of medical esthetics, came to BrandBourg to better define its new positioning — that is, a more clinical approach — and renew its identity at different points of contact.
Following its strategic development work for Baseball Québec, BrandBourg was approached for a similar project by Baseball Canada, the national federation based in Ottawa.
“The insightful and remarkably clear work BrandBourg did for Baseball Québec naturally enticed us into mandating them with the job of sharpening our communication with Canadian parents and young players across the country.”