Insights

Interview

Rules for successful internalization and collaboration: Lynne Gagnon’s perspective

A major shift is coming to the world of communications and branding. Businesses and organizations taking charg...

Branding

Archetypes: A powerful branding tool

Archetypes are universal behavioural models that transcend time and culture. They offer a subliminal frame of ...

Employer brand and inclusive writing:

Two essentials for companies true to their time

The importance of collaborating with a B2B agency

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

Limited Editions

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Employer Brand

The labour shortage – What if other people’s happiness at work made you happy too?

Coming out of this pandemic, we’re all well aware of just how much our lives have been shaken up: In the face ...

Branded Content

Content, to bring a brand to life.

Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...

Brand Identity

Evolution or Revolution?

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

Interview with Christian Pichette and Mathieu Ouellet

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

A Conversation With Nicolas Duvernois

The Importance of the Corporate Brand for a Mass-market Product Manufacturer.

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...