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27/03/2021

Quebec-based professional services

Interview with Talsom president Olivier Laquinte, spokesperson and active member of the Regroupement des firmes de services profes...

Interview with Richard Chénier, General Manager

CENTECH: Innovation and branding

Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...

Naming

What’s a name? A statement of identity

Choosing a name for your child is a very meaningful decision because the name you choose becomes an expression...

Brand Names: Initials, Acronyms and Abbreviations

IBM, IGA, GE, EY, RBC – What’s the Story?

Our clients often wonder if they should consider using abbreviations or acronyms as brand names, or whether th...
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