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19/05/2021

Branding in Venture Capital

Fondaction is the investment fund for people who are working to effect positive change in the direction of a fairer, more inclusiv...

Interview with Richard Chénier, General Manager

CENTECH: Innovation and Branding

Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...

Naming

What’s a Name? A Statement of Identity

Choosing a name for your child is a very meaningful decision because the name you choose becomes an expression...

Brand Names: Initials, Acronyms and Abbreviations

IBM, IGA, GE, EY, RBC – What’s the Story?

Our clients often wonder if they should consider using abbreviations or acronyms as brand names, or whether th...
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