09/11/2022
There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pace, enliven our dail...
A Business Model for Working Differently.
Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...
Interview with Nathalie Vallée
BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...
Branding and social acceptability
Over the years, many brands that have been part of our landscape for decades have had to change their name and...
Interview with Richard Chénier, General Manager
Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...
Naming
Choosing a name for your child is a very meaningful decision because the name you choose becomes an expression...
Brand Names: Initials, Acronyms and Abbreviations
Our clients often wonder if they should consider using abbreviations or acronyms as brand names, or whether th...
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