Insights

All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

27/02/2023

The Unsuspected Power of the Brand

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Interview with Nathalie Vallée

Collège Ahuntsic Sports Teams Get New Name and Logo

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Branding and social acceptability

When it’s time to turn the page…

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Richard Chénier, General Manager

CENTECH: Innovation and Branding

Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...

Naming

What’s a Name? A Statement of Identity

Choosing a name for your child is a very meaningful decision because the name you choose becomes an expression...

Brand Names: Initials, Acronyms and Abbreviations

IBM, IGA, GE, EY, RBC – What’s the Story?

Our clients often wonder if they should consider using abbreviations or acronyms as brand names, or whether th...
View more articles