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27/03/2021

Quebec-based professional services

Interview with Talsom president Olivier Laquinte, spokesperson and active member of the Regroupement des firmes de services profes...

Mergers and Acquisitions - 2

Issues Related to the Brand

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Olivier Laquinte and Simon Éthier.

Digital Transformation and Brand Strategy: the Chicken or the Egg?

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...

Interview with Jean Bélanger

Positioning and the role of corporate culture

For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Merger and Acquisitions

Developing a well-tailored brand strategy

When two companies merge, or when a company buys out another, both parties work hard at implementing the best ...
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