BrandBourg BrandBourg
  • Our approach
    • Team
  • Our services
    • Our clients
    • Our projects
  • Insights
  • Medias
  • Contact
  • fr
  • fr
LinkedIn Twitter

Insights


All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

27/02/2023

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

The importance of collaborating with a B2B agency

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Interview with Christian Pichette and Mathieu Ouellet

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

Interview with Claire Bisson and Guy Laroche, Fondaction

Branding in Venture Capital

Fondaction is the investment fund for people who are working to effect positive change in the direction of a f...

Interview with David Spaight, Arsenal Capital Partners

Branding in Venture Capital-2

Arsenal is a leading private equity firm that specializes in investments in middle-market specialty industrial...

Mergers and Acquisitions - 2

Issues Related to the Brand

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Olivier Laquinte and Simon Éthier.

Digital Transformation and Brand Strategy: the Chicken or the Egg?

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...

Interview with Jean Bélanger

Positioning and the Role of Corporate Culture

For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Merger and Acquisitions

Developing a Well-tailored Brand Strategy

When two companies merge, or when a company buys out another, both parties work hard at implementing the best ...

View more articles Loading

Subscribe to our newsletter and stay up to date on our latest news, projects, testimonials and more.

Subscribe
BrandBourg BrandBourg

We’re in the business of building strategic assets

Humanise logo

Part of the Humanise collective

LinkedIn Twitter

Categories

  • Our approach
  • Team
  • Our services
  • Our projects
  • Our clients
  • Insights
  • Medias
  • Contact

Montreal

780, Brewster Avenue,
4th floor,
Montreal (Quebec)
H4C 2K1

514 544-6690 info@brandbourg.com

Toronto

215, Spadina Avenue #150
Toronto, ON
M5T 2C7

416 912-2278 info@brandbourg.com

Newsletter

I wish to subscribe
LinkedIn Twitter

© 2025 Brandbourg | All rights reserved - Consent choices