Insights

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27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Why care about your brand in a B2B context

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

A Business Model for Working Differently.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Interview with Christian Pichette and Mathieu Ouellet

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

Interview with Claire Bisson and Guy Laroche, Fondaction

Fondaction is the investment fund for people who are working to effect positive change in the direction of a f...

Interview with David Spaight, Arsenal Capital Partners

Arsenal is a leading private equity firm that specializes in investments in middle-market specialty industrial...

Mergers and Acquisitions - 2

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Olivier Laquinte and Simon Éthier.

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...

Interview with Jean Bélanger

For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...

Interview with Rosa Checcia

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Merger and Acquisitions

When two companies merge, or when a company buys out another, both parties work hard at implementing the best ...