Insights

All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Limited Editions

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Brand Identity

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

Interview with Nathalie Vallée

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

The Role of Research

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Interview with Marie-Hélène Nolet

Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events feat...

Interview with Rosa Checcia

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Design sprint

Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...

Branding : the perspective of Yann Mooney

Yann Mooney s’est bâti une réputation internationale en tant que penseur et leader créatif. Il est une référen...