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24/03/2022

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the company’s vision. Christia...

Interview with Nathalie Vallée

Collège Ahuntsic Sports Teams Get New Name and Logo

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

The Brand in Motion

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Interview with Marie-Hélène Nolet

Combining Continuity and Modernity

Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events feat...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Design sprint

The Fruits of a Collaborative Effort

Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...

Branding : the perspective of Yann Mooney

A Brand is a Living Thing!

Yann Mooney s’est bâti une réputation internationale en tant que penseur et leader créatif. Il est une référen...
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