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19/05/2021

Branding in Venture Capital

Fondaction is the investment fund for people who are working to effect positive change in the direction of a fairer, more inclusiv...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

The Brand in Motion

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Interview with Marie-Hélène Nolet

Combining Continuity and Modernity

Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events feat...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Design sprint

The Fruits of a Collaborative Effort

Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...

Branding : the perspective of Yann Mooney

A Brand is a Living Thing!

Yann Mooney s’est bâti une réputation internationale en tant que penseur et leader créatif. Il est une référen...
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