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27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Why care about your brand in a B2B context

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

A Business Model for Working Differently.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Branded Content

Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...

Brand Identity

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

A Conversation With Nicolas Duvernois

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Branding and social acceptability

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Cyril Vulgarides

A leading player in the field of continuing education in Quebec, Technologia is evolving in a highly competiti...

Brand Identity

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...