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Insights


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27/02/2023

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Employer brand and inclusive writing:

Two essentials for companies true to their time

The importance of collaborating with a B2B agency

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Branded Content

Content, to bring a brand to life.

Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...

Brand Identity

Evolution or Revolution?

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

A Conversation With Nicolas Duvernois

The Importance of the Corporate Brand for a Mass-market Product Manufacturer.

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

Branding is the opportunity to transform businesses and brands in a meaningful way

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

Collège Ahuntsic Sports Teams Get New Name and Logo

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Branding and social acceptability

When it’s time to turn the page…

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Cyril Vulgarides

Train. Perform. Transform.

A leading player in the field of continuing education in Quebec, Technologia is evolving in a highly competiti...

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