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24/03/2022

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the company’s vision. Christia...

A Conversation With Nicolas Duvernois

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Branding and social acceptability

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Cyril Vulgarides

A leading player in the field of continuing education in Quebec, Technologia is evolving in a highly competiti...

Brand Identity

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Mergers and Acquisitions - 2

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Marie-Hélène Nolet

Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events feat...

Interview with Robert Mercure

Following the wind of change that has animated the Montreal Convention Centre since the arrival of its Preside...

Interview with Olivier Laquinte and Simon Éthier.

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...