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27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Why care about your brand in a B2B context

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

Brand Identity

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

A Conversation with with Lucie Bourgeois from Umalia

So much has been said and written about solidarity and corporate engagement during crisis situations like the ...