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09/11/2022

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pace, enliven our dail...

Brand Identity

Evolution or Revolution?

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

A Conversation with with Lucie Bourgeois from Umalia

Brand Citizenship For the Benefit of All

So much has been said and written about solidarity and corporate engagement during crisis situations like the ...
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