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27/02/2023

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Interview

Rules for successful internalization and collaboration: Lynne Gagnon’s perspective

A major shift is coming to the world of communications and branding. Businesses and organizations taking charg...

Interview with Christian Pichette and Mathieu Ouellet

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

A Conversation With Nicolas Duvernois

The Importance of the Corporate Brand for a Mass-market Product Manufacturer.

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

Branding is the opportunity to transform businesses and brands in a meaningful way

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

Collège Ahuntsic Sports Teams Get New Name and Logo

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Interview with Robert P. Boisvert and Sandra Dias

The Value of Gaining Clarity and Strategic Alignment through Branding.

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Tania Goecke, Bimbo Canada

Branding for any CPG Company

For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...

Interview with Claire Bisson and Guy Laroche, Fondaction

Branding in Venture Capital

Fondaction is the investment fund for people who are working to effect positive change in the direction of a f...

Interview with David Spaight, Arsenal Capital Partners

Branding in Venture Capital-2

Arsenal is a leading private equity firm that specializes in investments in middle-market specialty industrial...

Interview with Richard Chénier, Centech

ICD Conference One Year Later-2

Here is our conversation with Richard Chénier, Executive Director of CENTECH....

Interview with Jean Bélanger, Premier Tech

ICD Conference One Year Later

Read the interview with Jean Bélanger, President and CEO of Premier Tech....
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