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09/11/2022

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pace, enliven our dail...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Charlie Wilton et Michel Berne

Innovation: The Key to a Strong Brand

To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....
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