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27/02/2023

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Charlie Wilton et Michel Berne

Innovation: The Key to a Strong Brand

To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....
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