The Role of Research
Behind Every Brand, There’s a Story
Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...
Interview with Jean Gaudreault
Innovation at Garant: investing upstream, rather than repairing downstream
In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...
Interview with Charlie Wilton et Michel Berne
Innovation: The Key to a Strong Brand
To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...