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Insights


All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

27/03/2021

Quebec-based professional services

Interview with Talsom president Olivier Laquinte, spokesperson and active member of the Regroupement des firmes de services profes...

Interview with Jean Bélanger

Breakfast ICD conference one year later

Although the planned IAS (Institut des administrateurs) 2020 conference on branding was unfortunately cancelle...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: investing upstream, rather than repairing downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Cyril Vulgarides

Train. Perform. Transform.

A leading player in the field of continuing education in Quebec, Technologia is evolving in a highly competiti...

Brand Identity

The brand in motion

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Mergers and Acquisitions - 2

Issues Related to the Brand

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Marie-Hélène Nolet

Combining continuity and modernity

Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events feat...

Interview with Robert Mercure

A space to Reinvent Yourself

Following the wind of change that has animated the Montreal Convention Centre since the arrival of its Preside...

Interview with Olivier Laquinte and Simon Éthier.

Digital Transformation and Brand Strategy: the Chicken or the Egg?

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...

Interview with Richard Chénier, General Manager

CENTECH: Innovation and branding

Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...

Interview with Jean Bélanger

Positioning and the role of corporate culture

For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...

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