27/03/2021
Interview with Talsom president Olivier Laquinte, spokesperson and active member of the Regroupement des firmes de services profes...
Interview with Jean Bélanger
Although the planned IAS (Institut des administrateurs) 2020 conference on branding was unfortunately cancelle...
The Role of Research
Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...
Interview with Jean Gaudreault
In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...
Interview with Cyril Vulgarides
A leading player in the field of continuing education in Quebec, Technologia is evolving in a highly competiti...
Brand Identity
Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...
Mergers and Acquisitions - 2
There are several business reasons that can prompt a company to consider a merger or acquisition. ...
Interview with Marie-Hélène Nolet
Since its founding in 1905, the Canadian Club of Montreal has held over 2,000 luncheon-and-lecture events feat...
Interview with Robert Mercure
Following the wind of change that has animated the Montreal Convention Centre since the arrival of its Preside...
Interview with Olivier Laquinte and Simon Éthier.
The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...
Interview with Richard Chénier, General Manager
Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...
For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...
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