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09/11/2022

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pace, enliven our dail...

Limited Editions

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Branded Content

Content, to bring a brand to life.

Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...

Brand Identity

Evolution or Revolution?

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

Interview with Christian Pichette and Mathieu Ouellet

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

A Conversation With Nicolas Duvernois

The Importance of the Corporate Brand for a Mass-market Product Manufacturer.

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

Branding is the opportunity to transform businesses and brands in a meaningful way

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

Collège Ahuntsic Sports Teams Get New Name and Logo

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Employer branding

The role of the employer brand in retaining and attracting talent

Defining your value proposition and your positioning as an employer in a market that is more competitive than ...

Branding and social acceptability

When it’s time to turn the page…

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Robert P. Boisvert and Sandra Dias

The Value of Gaining Clarity and Strategic Alignment through Branding.

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...
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