Insights

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27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Why care about your brand in a B2B context

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

Limited Editions

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Branded Content

Once the preserve of specialized and mass media, content production is now within reach of all organizations, ...

Brand Identity

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

Interview with Christian Pichette and Mathieu Ouellet

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

A Conversation With Nicolas Duvernois

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Employer branding

Defining your value proposition and your positioning as an employer in a market that is more competitive than ...

Branding and social acceptability

Over the years, many brands that have been part of our landscape for decades have had to change their name and...