Insights

All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

24/03/2022

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the company’s vision. Christia...

Interview with Christian Pichette and Mathieu Ouellet

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the compan...

A Conversation With Nicolas Duvernois

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Interview with Nathalie Vallée

BrandBourg talks to Nathalie Vallée, the Director General of Collège Ahuntsic, who set out to change the name ...

Employer branding

Defining your value proposition and your positioning as an employer in a market that is more competitive than ...

Branding and social acceptability

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Robert P. Boisvert and Sandra Dias

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Tania Goecke, Bimbo Canada

For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...

Interview with Claire Bisson and Guy Laroche, Fondaction

Fondaction is the investment fund for people who are working to effect positive change in the direction of a f...

Interview with David Spaight, Arsenal Capital Partners

Arsenal is a leading private equity firm that specializes in investments in middle-market specialty industrial...

Interview with Richard Chénier, Centech

Here is our conversation with Richard Chénier, Executive Director of CENTECH....