Insights

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19/05/2021

Fondaction is the investment fund for people who are working to effect positive change in the direction of a fairer, more inclusiv...

Interview with Robert P. Boisvert and Sandra Dias

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Tania Goecke, Bimbo Canada

For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...

Interview with Claire Bisson and Guy Laroche, Fondaction

Fondaction is the investment fund for people who are working to effect positive change in the direction of a f...

Interview with David Spaight, Arsenal Capital Partners

Arsenal is a leading private equity firm that specializes in investments in middle-market specialty industrial...

Interview with Richard Chénier, Centech

Here is our conversation with Richard Chénier, Executive Director of CENTECH....

Interview with Jean Bélanger, Premier Tech

Read the interview with Jean Bélanger, President and CEO of Premier Tech....

The Role of Research

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Interview with Cyril Vulgarides

A leading player in the field of continuing education in Quebec, Technologia is evolving in a highly competiti...

Brand Identity

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Mergers and Acquisitions - 2

There are several business reasons that can prompt a company to consider a merger or acquisition. ...