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Insights


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24/03/2022

Mergers and Acquisitions: Branding expertise is complementary to finance, legal, HR and operations.

BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the company’s vision. Christia...

Interview with Robert P. Boisvert and Sandra Dias

The Value of Gaining Clarity and Strategic Alignment through Branding.

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Richard Chénier, Centech

ICD Conference One Year Later-2

Here is our conversation with Richard Chénier, Executive Director of CENTECH....

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

The Brand in Motion

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Interview with Robert Mercure

A space to Reinvent Yourself

Following the wind of change that has animated the Montreal Convention Centre since the arrival of its Preside...

Interview with Olivier Laquinte and Simon Éthier.

Digital Transformation and Brand Strategy: the Chicken or the Egg?

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...

Interview with Richard Chénier, General Manager

CENTECH: Innovation and Branding

Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...

Interview with Charlie Wilton et Michel Berne

Innovation: The Key to a Strong Brand

To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Design sprint

The Fruits of a Collaborative Effort

Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...

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