24/03/2022
BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the company’s vision. Christia...
Interview with Robert P. Boisvert and Sandra Dias
Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...
Interview with Richard Chénier, Centech
Here is our conversation with Richard Chénier, Executive Director of CENTECH....
The Role of Research
Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...
Interview with Jean Gaudreault
In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...
Brand Identity
Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...
Interview with Robert Mercure
Following the wind of change that has animated the Montreal Convention Centre since the arrival of its Preside...
Interview with Olivier Laquinte and Simon Éthier.
The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...
Interview with Richard Chénier, General Manager
Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...
Interview with Charlie Wilton et Michel Berne
To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...
Interview with Rosa Checcia
Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....
Design sprint
Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...
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