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27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Limited Editions

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Interview with Robert P. Boisvert and Sandra Dias

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Richard Chénier, Centech

Here is our conversation with Richard Chénier, Executive Director of CENTECH....

The Role of Research

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Interview with Robert Mercure

Following the wind of change that has animated the Montreal Convention Centre since the arrival of its Preside...

Interview with Olivier Laquinte and Simon Éthier.

The COVID crisis has brought digital transformation to the forefront of organizational concerns. Is it essenti...

Interview with Richard Chénier, General Manager

Established in 1996 by the École de technologie supérieure (ÉTS) in Montreal, Centech assists technology compa...

Interview with Charlie Wilton et Michel Berne

To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...