24/03/2022
BrandBourg and Tulipe advocate approaches aimed at ensuring that the brand strategy is aligned with the company’s vision. Christia...
A Conversation With Nicolas Duvernois
In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...
Branding: the perspective of Talia Duchnay
With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...
Branding and social acceptability
Over the years, many brands that have been part of our landscape for decades have had to change their name and...
Interview with Robert P. Boisvert and Sandra Dias
Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...
Interview with Tania Goecke, Bimbo Canada
For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...
The Role of Research
Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...
Interview with Jean Gaudreault
In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...
Brand Identity
Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...
Mergers and Acquisitions - 2
There are several business reasons that can prompt a company to consider a merger or acquisition. ...
Interview with Jean Bélanger
For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...
Interview with Charlie Wilton et Michel Berne
To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...
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