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All Branding Citizen brand Corporate brand Design Employer brand Innovation Interview Mergers and acquisitions Naming Product brand Research

27/03/2021

Quebec-based professional services

Interview with Talsom president Olivier Laquinte, spokesperson and active member of the Regroupement des firmes de services profes...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: investing upstream, rather than repairing downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

The brand in motion

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Mergers and Acquisitions - 2

Issues Related to the Brand

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Jean Bélanger

Positioning and the role of corporate culture

For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...

Interview with Charlie Wilton et Michel Berne

Innovation: The Key to a Strong Brand

To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...

Naming

What’s a name? A statement of identity

Choosing a name for your child is a very meaningful decision because the name you choose becomes an expression...

Interview with Rosa Checcia

The Critical Role of Branding at Lactalis Canada

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Design sprint

The fruits of a collaborative effort

Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...

Interview with Françoise Bertrand

Branding: a vital aspect of strategic alignment

In the spring of 2019, BrandBourg sat down with more than a dozen specialists to discuss the role of the brand...

Merger and Acquisitions

Developing a well-tailored brand strategy

When two companies merge, or when a company buys out another, both parties work hard at implementing the best ...

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