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27/02/2023

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

The importance of collaborating with a B2B agency

Why care about your brand in a B2B context?

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

Limited Editions

Rekindling the Flame with the Brand

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

The Collaborative Model: Succeeding Better Together.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Brand Identity

Evolution or Revolution?

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

A Conversation With Nicolas Duvernois

The Importance of the Corporate Brand for a Mass-market Product Manufacturer.

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

Branding is the opportunity to transform businesses and brands in a meaningful way

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Branding and social acceptability

When it’s time to turn the page…

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Robert P. Boisvert and Sandra Dias

The Value of Gaining Clarity and Strategic Alignment through Branding.

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Tania Goecke, Bimbo Canada

Branding for any CPG Company

For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...

The Role of Research

Behind Every Brand, There’s a Story

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

Innovation at Garant: Investing Upstream, Rather than Repairing Downstream

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...
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