Insights

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19/05/2021

Fondaction is the investment fund for people who are working to effect positive change in the direction of a fairer, more inclusiv...

Interview with Robert P. Boisvert and Sandra Dias

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Tania Goecke, Bimbo Canada

For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...

The Role of Research

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...

Brand Identity

Brand design is now multifaceted and shape-shifting. The proliferation of various digital platforms and the gr...

Mergers and Acquisitions - 2

There are several business reasons that can prompt a company to consider a merger or acquisition. ...

Interview with Jean Bélanger

For several years now, BrandBourg has had a strategic and creative partnership with Premier Tech,* a multinati...

Interview with Charlie Wilton et Michel Berne

To help us better understand how innovation benefits organizations, we speak with two pillars of research and ...

Naming

Choosing a name for your child is a very meaningful decision because the name you choose becomes an expression...

Interview with Rosa Checcia

Rosa Checcia, Vice President, Marketing, Lactalis Canada, shares her vision of branding for any CPG company....

Design sprint

Like Premier Tech itself, BrandBourg fosters an open and collaborative approach. The agency and the client wor...