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27/02/2023

While the power of brands is universally recognized in the world of consumer goods and services, it is largely underestimated in t...

Why care about your brand in a B2B context

While the power of brands is universally recognized in the world of consumer goods and services, it is largely...

Limited Editions

There is no escaping it: our lives are, all year long, subjected to the change of seasons. Holidays set the pa...

A Business Model for Working Differently.

Lack of resources or time, or one-off projects requiring specific expertise, are often reasons to build a diff...

Brand Identity

Questions often asked to branding specialists are: What is the relevance of changing the brand identity and ho...

A Conversation With Nicolas Duvernois

In the following interview with BrandBourg, Nicolas Duvernois shares his vision of the role and importance of ...

Branding: the perspective of Talia Duchnay

With an International Bachelor of Business Admin from the Schulich School of Business, Talia acquired experien...

Branding and social acceptability

Over the years, many brands that have been part of our landscape for decades have had to change their name and...

Interview with Robert P. Boisvert and Sandra Dias

Lotus Aroma is a 30-year-old Canadian brand of natural wellness and skincare products based on the power of es...

Interview with Tania Goecke, Bimbo Canada

For several years now, BrandBourg has had a strategic and creative AOR with Bimbo Canada, the Canadian divisio...

The Role of Research

Here is a good illustration of the essential role played by brand story, strategy, and research in developing ...

Interview with Jean Gaudreault

In 1895, Télesphore Garant forged his first farm tools in the village of Saint-François-de-la Rivière-du-Sud. ...