Approach | Your Go-To Destination: A True Brand Capital
BrandBourg is a strategy and design consulting firm dedicated exclusively to brands.
Our mission is to create and build strong brands with the merging of marketing, branding and design.
BrandBourg provides clear answers to brand managers' issues and concerns:
HOW CAN WE…
HE'LL BE YOUR GUIDE!
PLAN THAT IS
SHE’LL BE YOUR GUIDE!
OF THE DIGITAL SHIFT
ON OUR BRAND
AND OUR INDUSTRY?
HE’LL BE YOUR GUIDE!
THE RIGHT BRAND TO
SUPPORT OUR NEW
LINE OF PRODUCTS
FOLLOWING A MAJOR
HE’LL BE YOUR GUIDE!
CHAMPION THE VALUES
REPRESENTED BY OUR
Reality as a Springboard for Innovation and Creativity
We know that organizations who are nimble and focussed on client benefits have a better chance of succeeding. That is why our approach is driven by a deep understanding of market dynamics, society currents and technological developments.
BrandBourg understands the universe in which today's brands must evolve, and is able to work with its clients to build highly efficient brand development plans and tools that will allow them to attain and surpass their growth objectives.
We combine our strengths in terms of analysis, strategy, innovation, design and management with our participative approach to help organizations mobilize their teams and achieve their brands' full potential.
Marketing & Innovation Strategy
- Identifying driving forces in your industry
- Market and segmentation studies
- Finding business opportunities
- Innovation planning and development of new concepts
- Marketing plan
- Growth plan
- Strategic, creative and operational diagnostics
- Brand positioning or repositioning
- Brand workshops
- Portfolio rationalization and management
- Brand architecture
- Brand/client/employee experience platform
- Employer branding/attraction and mobilization
Brand Design and Experience
CREATION AND REVITALIZATION OF THE BRAND'S IDENTITY
- Core idea
- Nominal idea
- Visual identity
- Brand signatures
- Voice and key messages
- Content strategy
CLIENT AND EMPLOYEE EXPERIENCE DESIGN
- Brand communication / “Storytelling”
- Digital communication platform
- Packaging and structural design
- Deployment plan
- 360° digital brand guidelines
- Brand culture manifesto