Olymel | Insightful, structured innovation

structured innovation

BrandBourg helps Olymel nurture its growth by performing segmentation studies based on consumer needs, and by holding creative sessions on new product ideas that are in line with the company’s business needs as well as market trends, consumer expectations and the various brands’ vision.


With its vast experience in strategic marketing, branding and design, the BrandBourg team plays an important supporting role in our innovation planning. They provide us with valuable insight to bring our vision to life and structure strategies that allow us to align our innovation ability with consumers’ needs.”

- Lise Gagnon, Vice President, Marketing, Research and Development, Olymel
Brand Alignment