Employer Branding | Attraction and mobilization

Attraction and mobilization

Bringing companies and talents together for the long haul.


BrandBourg offers a multidisciplinary team specializing in employer branding, a partnership of complementary fields of expertise combining HR skills to the power of branding, marketing and communication.


We know that performing brands are driven by teams that are motivated, informed, and united in their efforts to reach the same objectives.


We believe that clearly expressed and clearly aligned messages are key to mobilization.


We are proponents of collaborative creation with our clients. We practise principles of design thinking.

What we do

Our employer brand process in four phases

Our services

Employee experience audit

  • Analysis of employee experience and candidate experience
  • Analysis of candidate's digital journey
  • Detailed analysis of the perceptions of employees and candidates
  • Meeting with employees
  • Diagnostics

Employer brand definition

  • Ideation workshops
  • Defining employee value proposition
  • Employer brand positioning
  • Coaching and support for internal teams 

Employer brand creation

  • Defining attraction strategy
  • Creation of brand expression
  • Designing employee and candidate experiences
  • Web communication platform
  • Brand culture statement 

Expression, alignment and measure

  • Deployment plan
  • Evolution of organizational practices
  • Content production
  • Communication tools system and experiential employee and candidate
  • Monitoring and follow-up 

Our specialists



Pierre Léonard

Lynne Gagnon